Direct
Name the problem. Avoid polish that weakens the point.
Brand direction / 01
Reconciling and discipling men to reconcile and disciple men.
A grounded identity built around renewal, brotherhood, truth, and movement.
Symbol direction

The Resurgence symbol begins with the empty tomb, the defining image of resurrection. Its open center represents the place where death was defeated and new life began. Rather than focusing on the instrument of Christ’s death, the mark points to the evidence of his victory: the tomb is empty.
The two unequal forms also represent discipleship. The larger form stands for the mature disciple who comes alongside another man. The smaller form is still being formed, growing toward the strength and maturity he sees modeled before him. They face one another across a shared center, reflecting discipleship as a relationship built through presence, truth, and imitation.
Together, the forms approach a complete circle. Neither creates wholeness alone. Their relationship produces a larger sense of unity while each remains distinct. The openings keep the mark from feeling closed or finished, acknowledging that formation is ongoing. Wholeness is not presented as self-sufficiency, but as restoration through Christ and life shared with others.
ResurrectionThe empty tomb and the beginning of new life.
DiscipleshipOne life helping form another.
RestorationSeparate, unfinished lives being drawn toward wholeness.
Christ is risen, men are made new, and renewed men help form others.
Color
Display + wordmark / Barlow Condensed
Men made new.
RESURGENCE
Use the bold 700 weight for the wordmark so it carries the same strength as the site.
Text / DM Sans
Strength is not the absence of need. A man becomes strong when he stops hiding and lets trusted brothers walk with him.
Clear and open at reading sizes, with enough warmth to balance the display face.
Voice
Name the problem. Avoid polish that weakens the point.
Root every challenge in Scripture, grace, and shared life.
Speak to what men can become through Christ and brotherhood.