Brand direction / 01

Formed for
the road.

Reconciling and discipling men to reconcile and disciple men.

A grounded identity built around renewal, brotherhood, truth, and movement.

Symbol direction

New life.
Formed
together.

The Resurgence symbol begins with the empty tomb, the defining image of resurrection. Its open center represents the place where death was defeated and new life began. Rather than focusing on the instrument of Christ’s death, the mark points to the evidence of his victory: the tomb is empty.

The two unequal forms also represent discipleship. The larger form stands for the mature disciple who comes alongside another man. The smaller form is still being formed, growing toward the strength and maturity he sees modeled before him. They face one another across a shared center, reflecting discipleship as a relationship built through presence, truth, and imitation.

Together, the forms approach a complete circle. Neither creates wholeness alone. Their relationship produces a larger sense of unity while each remains distinct. The openings keep the mark from feeling closed or finished, acknowledging that formation is ongoing. Wholeness is not presented as self-sufficiency, but as restoration through Christ and life shared with others.

ResurrectionThe empty tomb and the beginning of new life.

DiscipleshipOne life helping form another.

RestorationSeparate, unfinished lives being drawn toward wholeness.

Christ is risen, men are made new, and renewed men help form others.

Color

Earth, paper,
fire, and light.

Ink#171612
Forest#25231E
Cream#EAE5DC
Paper#F6F3ED
Rust#7A5A3C
Gold#B6A178

Display + wordmark / Barlow Condensed

Men made new.

RESURGENCE

Use the bold 700 weight for the wordmark so it carries the same strength as the site.

Text / DM Sans

Strength is not the absence of need. A man becomes strong when he stops hiding and lets trusted brothers walk with him.

Clear and open at reading sizes, with enough warmth to balance the display face.

Voice

Tell the truth.
Make a way forward.

01

Direct

Name the problem. Avoid polish that weakens the point.

02

Grounded

Root every challenge in Scripture, grace, and shared life.

03

Hopeful

Speak to what men can become through Christ and brotherhood.